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SPP Trends: Community and Belonging

03/25/2021 styles_trends

We’re stronger together. Learn more about how promotional products can help create a connected community and a sense of belonging.  

 

When things in life get challenging, it’s important to have a support system like family, friends and more to lean on. Despite limited access to face-to-face interactions, it’s still important to create a sense of belonging. Learn more about how your brand can create an impactful change in your community to help foster relationships in your community.  

 

Better Together 

 

Human connection and community stand as two of the more important necessities in life. Providing a support system showcases your brand’s understanding of their situation and reminds recipients that they are not alone. 

 

As Fashion Snoops describes, “The Pandemic has made it clear that we are all bound to each other by invisible threads of kinship that cross communities, borders and even oceans.” Remind your audience that your brand cares and appreciates them with products that encourage and inspire them to spread kindness, generosity and diversity at home and within their communities as well.  

 

Creating Communities 

  

Sending products that encourage togetherness, whether safely social distanced or virtually, shows recipients that you care and are thinking about them. No matter how you are able to reach out to your audience, recipients will recognize the effort and start to associate your brand with being helpful, kind and supportive.  

 

No matter how far they are, it’s important to remind your audience that your brand cares with products that encourage and inspire them to spread kindness, generosity and diversity within their communities as well. Recipients will appreciate the gesture and praise your brand for the values you display, which will result in an increase in brand loyalty in return.  

 

Discover more about how bright, playful colors and fun geometric shapes and patterns can create an essence of togetherness even while maintaining social distancing guidelines. 

 

 

We’re here to help. If you have any questions, please contact 1.800.369.4670 or email scs@staples.com to learn more.